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October 20, 2025

CUPIG SAVES CHRISTMAS

The adorable New York Times bestselling Valentine’s Day pig Cupig is back for a holiday adventure in CUPIG SAVES CHRISTMAS!

Perfect for fans of How to Catch Santa Claus, Little Blue Truck's Christmas, and The Crayons' Christmas, CUPIG SAVES CHRISTMAS is a hilarious and sweet Christmas adventure set with clever rhyming text and comically expressive art.

Cupig loves love. She loves love more than chilly hands love fuzzy gloves. On a chilly December night, Cupig receives an urgent call from a sick and sniffly Santa Claus. After thorough instruction, she's ready to fill in for Santa Claus and don the red hat and suit. But when delivering presents proves to be harder than she thought, Cupig will have to learn about the real meaning of Christmas if she's going to fix her mistakes and save the day!

October 16, 2025

The Fit360® ClearTex® Rotating Convertible Car Seat

This is a game-changer!   All Around. Easiest. Every day. The 360° design allows you to rotate the seat toward you, then rotate to rear-facing or forward-facing for an easy in-and-out experience, every day!

If you’ve ever bent awkwardly or twisted around trying to buckle a toddler into a car seat, the Chicco Fit360 ClearTex definitely brings parent-friendly features that aim to reduce that strain. The seat rotates a full 360° with one hand, allowing you to start in a face-to-face position (so you’re on the door side) and then swing into rear facing or forward-facing mode. It also uses Chicco’s LeverLock™ self-tensioning system for easy, secure installation, complete with level indicators and multi position recline. The ClearTex® fabric is flame retardant free and GREENGUARD Gold certified, offering lower chemical emissions and excellent comfort. There are convenient touches like a magnetic chest clip, a flex forward crotch buckle, harness adjustments, and buckle pockets for cleaner strap storage. Key specs & amenities include: • Rear facing: 4–40 lbs, up to 43″ tall; Forward facing: 26.5–65 lbs,
up to 49″ tall. • 15 position headrest, 2 crotch buckle positions, dual RideRight™ level indicators. • Two dishwasher safe cup holders and machine washable seat pad. • Dual layer protection with steel reinforced frame and EPP energy absorbing foam. Parents praise the rotating mechanism as “life changing” for loading kids without back strain, and the installation system as among the easiest. The seat feels premium and comfortable. Downsides? It’s heavier and bulkier than some models, which could be a factor in smaller cars. Best for families who value safety, convenience, and eco-friendly materials—and who have enough vehicle space to handle its size. For those, the Chicco Fit360 ClearTex offers a top-notch balance of design, safety, and daily usability.

October 16, 2025

ZenPatch to create calmer routines at home.

Parents are you looking for practical, natural solutions to support your kids with attention challenges including creating routines, calming rituals, etc. ZenPatch is a natural, scent-based sticker that results in calm and concentration.

ZenPatch uses child-safe essential oils like mandarin, bergamot, and cedarwood to regulate emotions like stress and anxiety for up to 8 hours, perfect for achieving a steady, focused calm all day long. ZenPatch is a natural, safe, drug-free ways to support focus and emotional regulation. 

 Website: https://www.natpat.com/products/zenpatch-mood-calming-stickers

 

October 10, 2025

Once Again’s organic spreads and snacks

Once Again’s organic spreads and snacks . Crispy gluten-free graham crackers and sandwiches, plus creamy nut/seed butter squeeze packs (including allergy-friendly sunflower butter), are rich in satiating plant protein and fiber. The sustainable products’ powerful nutrition, taste and texture beautifully complement a colorful tray of kid-friendly favorites like sliced fruit, mini chocolate chips and marshmallows. Each are crafted as close to homemade as possible with clean, high-quality ingredients - there’s nothing artificial here!

October 10, 2025

Ground Up Puts Pop Culture at Kids’ Feet: Combat Boots, Cowboy Kicks, Horror Sneakers & More Define Fall 2025 Footwear!

This fall, footwear isn’t just about fashion , it’s about fandom. Ground Up, the footwear brand redefining trend-driven shoes through the lens of beloved characters and cultural icons, is stepping into Fall 2025 with a line-up that fuses runway-ready trends with cult-favorite characters, delivering shoes kids, teens, and adults will be buzzing about (and begging for) all season.

Think combat boots with cartoon charm, cowboy boots with playful twists, Mary Janes gone gothic, and horror-inspired streetwear sneakers that look straight out of a collectible drop. Ground Up is blurring the line between trend and pop culture, creating a footwear moment that speaks directly to style and fandom.

Combat Boots Take Over Kids’ Fashion

Combat boots are the must-have kids’ silhouette of the season – and Bluey & Bingo are making them more fun than ever. These Bluey Toddler Girl License boots blend fall fashion edge with childhood whimsy, proving that even the toughest silhouettes can still be playful.

The Bluey & Bingo boots feature full-color character artwork, and lace charms that add extra customization, while the combat boot silhouette ensures durability for everyday wear. (Girls, US sizes 7 – 12, $19.98)

September 23, 2025

Expert Tips on Car Safety for Families

Expert Tips on Car Safety for Families

By Josh Dilts, Chicco Senior Product Manager – Car Safety

As September marks Baby Safety Month, it’s an important reminder for parents and caregivers to prioritize child safety on the road. Throughout the month, people nationwide have been raising awareness and holding activities around safe travel practices, from car seat safety to essential precautions for trips with little ones.

This year, Chicco collaborated with AAA, to launch the Family Road Trip Safety Hub. The hub is designed to provide parents with practical tips and expert guidance for keeping children safe in the car, no matter the distance.

As a Senior Product Manager for Car Safety with Chicco, my mission is to empower parents with knowledge and confidence by helping them stay up to date on evolving travel regulations, car seat safety recommendations, and best practices for safe travel. Here are Chicco and AAA’s top road safety tips to help ensure every trip with your kids is a safe one.

  • Double-Check Car Seat Fit: Before getting on the road, check your child’s weight and height to confirm their car seat is still the right fit. It’s recommended to keep children rear-facing for as long as possible, to maximize your car seat. We always encourage parents to take their time and delay transition to the next car seat stage, and never skip to booster stage. Always check your car seat’s manual for height and weight guidelines. Chicco offers a car seat guide to help you choose the right option for your child’s current stage.
  • Know State-Specific Safety Laws: Planning your route is not just important for directions, but for understanding varying safety laws along the way.  While all 50 states require car seat use, each has different regulations for car seats, booster seats, and seat belts for children.  Stay informed on the states you’ll be traveling through with a comprehensive look at the car seat guidelines here
  • Ensure Proper Car Seat Installation: Even if your car seat is the right fit, it still needs to be installed securely. Try the ‘inch-test,’ by gripping the seat at the belt path and pull it from side to side and front to back. If it moves more than one inch in any direction, reinstall it to ensure a snug fit. Chicco offers online resources to help with car seat installation – and always check your car seat’s manual. Local car seat checks offered by fire departments and AAA can help too.

For more tips on safe driving, road trip prep and tips for alternative methods of travel, visit the Family Road Trip Safety Hub, and feel confident in your family’s road safety this month and all year long.

 

About the Writer

Joshua Dilts is a passionate advocate for child passenger safety, serving as the Senior Product Manager for Car Safety at Chicco. A father of three, Josh’s real-life experience provides continued inspiration and motivation for creating solutions that make it easier for families to travel safely with car seats.

 

*Conducted in June 2025 on behalf of Chicco, Pollfish obtained a sample of 1,000 U.S. parents with children 0-10 living at home.

 

 

September 5, 2025

New Children's Book - Waiting for Max is a Heartfelt Story That Shines Light on the NICU Experience

Waiting for Max: A NICU Story (The Collective Book Studio, Oct. 21, 2025), a tender and imaginative new picture book by debut author Emily Rosen and illustrated by Esther Diana.

One in ten babies in the U.S. will spend time in the Neonatal Intensive Care Unit, yet few children’s books reflect this reality—especially from the perspective of siblings waiting at home. Waiting for Max fills this important gap, following big sister Louise as she navigates the confusing wait for her baby brother to come home from the NICU. Inspired by Emily’s own experience when her son Max spent 16 days in the NICU, this is a warm, hopeful story that helps children process uncertainty, change, and love through the lens of imaginative play.

With its relatable narrative, charming illustrations, and reassuring tone, Waiting for Max will resonate with families, educators, and medical professionals alike. Emily is also donating a portion of proceeds and copies of the book to NICU hospitals and nonprofit organizations nationwide—extending its impact beyond the page.

August 4, 2025

Everviolet and MISSION Introduce the Cool Essential Collection: A Fusion of Softness and Advanced Cooling Technology for Women's Comfort

Everviolet, the wellness-focused intimates brand, and MISSION, a leader in wearable cooling technology, are proud to announce the launch of the Cool Essential Collection. This innovative, four-piece, limited edition capsule combines Everviolet's signature softness with MISSION's advanced cooling technology to deliver comfort, support, and relief for women in everyday life - from postpartum and menopause to daily stress and seasonal heat.  Heat health begins with the bottom layer & up. 

Designed to empower women with comfort in every moment, the Cool Essential Collection features:

·    Cool Essential Bralette – A wire-free, versatile design that supports without restriction

·    Cool Essential Jersey Cami – Lightweight, layering-friendly, and breathable

·    Cool Essential Panty – A feminine, full-coverage brief with a barely-there feel

·    Cool Essential Robe – A wrap-style layer with generous drape and cooling versatility

 Available in Mauve and Black, the collection offers inclusive sizing (S–2X for intimates; XS/S, M/L, XL/XXL for the robe) and is available on MISSION.com and Everviolet.com starting June 23, 2025.

At the heart of the collaboration is MISSION’s proprietary hydro-active cooling technology—a chemical-free, sustainable innovation activated by moisture and airflow. This allows the fabric to pull moisture away from the skin even during intense heat or activities and dries rapidly for continuous comfort.

Unlike traditional cooling fabrics, MISSION's solution avoids synthetic gels or phase change materials, offering quick-dry, breathable, sweat-wicking relief with antimicrobial odor control and no added skin irritation.

July 31, 2025

Change Up Kids: The Ultimate Beach & Travel Essential for Families

If you’re a parent, you already know packing for a day out with kids is a full-blown operation. From sunscreen and snacks to towels and toys, it can feel like you’re prepping for a weekend away instead of a few hours at the beach or park. That’s where Change Up Kids comes in—a simple, smart solution that helps you stay organized without the bulk.

Compact Convenience That Fits Your Life

One of the best things about the Change Up Kids product is its compact size. It’s thoughtfully designed to fit seamlessly into your everyday lifestyle—whether you’re heading to the beach, the playground, or running errands around town. In fact, their Instagram shows just how easy it is to tuck this game-changing product into a Bogg Bag, making it the perfect companion for summer outings and weekend getaways.

If you’re already obsessed with your Bogg Bag (and let’s face it—who isn’t?), you’ll love how Change Up Kids complements your setup. Check out exclusive Bogg Bag deals here.

Leave Room for the Essentials

The Change Up Kids is conveniently sized so that you can throw it into a bag with your sunscreen, towels, and all your other kid-friendly essentials—with room to spare. Whether you’re headed to the pool or just need something handy in the back of the car, it’s designed to keep messes contained and stress levels low.

Pro tip: Snag great towel deals while you’re at it here.

Now Available at Walmart

Looking to pick one up today? Change Up Kids products are now available at Amazon and Walmart, both in-store and online. That means you can grab one during your next grocery run or order it with your weekly haul. Check out their Walmart page for current offers and availability.

Ready to simplify your on-the-go parenting routine?

With Change Up Kids, you get function, portability, and peace of mind—all in one little product. Whether you’re chasing toddlers on the beach or changing diapers in a parking lot, this clever solution is made for families who move.

June 24, 2025

Zoup! Soups: Millions of Bowls Went into These Jars

Following 20 years of serving soup to millions of customers at Zoup! Eatery (now Z!Eats), the team is bringing its thoughtfully crafted recipes straight to grocery store shelves. Kettle cooked in small batches, Zoup! soups are filled with wholesome, high-quality foods like antibiotic-free chicken, hearty cuts of vegetables, fresh herbs, and savory spices, all slow-simmered in the brand’s homestyle broth. There are no artificial ingredients, no preservatives, and no GMO’s… just perfectly balanced, soul-warming taste in every spoonful. Packaged in slim, recyclable (and reusable) glass jars, the following can serve as a quick and nourishing office lunch or cozy dinner at home.

·        Chicken Noodle, a nostalgic nod to Grandma

·        Chicken Potpie, a comfort food classic

·        Portabella Mushroom Bisque, rich and aromatic

·        Black Bean Chili, hearty and vegan

·        Spicy Chicken ‘Chilada™, zesty and nourishing

·        Tomato Bisque, smooth and creamy

·        Garden Vegetable, fresh and tasty

·        Butternut Squash with Brown Butter and Sage, so silky

·        Chicken & Riced Cauliflower, a low-carb twist

Said Eric Ersher, founder and CEO of Zoup! Specialty Products, “Our restaurant history served as a testing ground to create and refine our soup recipes so that each would elicit all the comfort and warmth a good, really good bowl of soup should. With every smile and slurp, our customers reassured us that we were accomplishing what we set out to do. Today, we’ve brought our high standards for robust flavor and clean ingredients to our heat-and-eat soups and are proud to bring that same experience to people’s homes.”

Zoup! Soups are available for an SRP of $5.99 at retailers across the country, including Walmart, Sprouts, Meijer, The Fresh Market, and Weis Markets. The premium, clean-label products are also sold through Instacart, Amazon and Walmart.com.

 

About Zoup! Specialty Products

Zoup! got its start in 1998 by bringing something truly special, yet also simple, to communities across the country — a good, really good bowl of soup. After serving customers face-to-face for over 20 years, the passionate team leveraged its restaurant heritage to thoughtfully create soup-centric foods for retail, including premium broths, Culinary Concentrate™ broth bases, and shelf-stable soups. Featured on the Inc. 5000 list of the fastest growing private companies in America since 2019, Zoup! products are available in over 18,000 stores nationwide, plus online. Visit ZoupBroth.com and follow @ZoupGoodReallyGood on Facebook, Instagram, TikTok, and Pinterest.

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