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August 13, 2021

NEW MARTHA STEWART KITCHEN HELPER™ BY GUIDECRAFT® MAKES IT EASIER AND SAFER FOR FAMILIES TO ENJOY TOGETHERNESS IN THE KITCHEN

Fall is here. It is officially time for cooler temps, apple picking and yes, soon enough, all things pumpkin and spice. For those cozy weekends at home, it’s the perfect opportunity to get the entire family involved in meal prepping, baking a pie or even some freshly baked cookies. Guidecraft® is making it easy for toddlers to join in on the family fun with a brand-new collection of Martha Stewart Kitchen Helpers™. The uniquely foldable step stools provide a safe, sturdy, and adjustable platform for toddlers to help mom and dad in the kitchen without worrying about falling or not being able to reach the countertop (although parents should always supervise their children whenever they are in the kitchen). The stools are perfect for giving toddlers a sense of independence they crave, while providing parents the reassurance they will be safe. They can be used for all kinds of activities including decorating holiday cookies, making pizza, pancakes, washing dishes, and even craft projects. 

Guidecraft, celebrating over 50 years of developing innovative educational environments in classrooms and at home has teamed up with Martha Stewart and Marquee Brands to launch a line of Martha Stewart Kitchen Helpers following the success of the collaborative Martha Stewart™ Living and Learning Kids’ Furniture Collection. The Kitchen Helper™ by Guidecraft is the original safety step stool for toddlers and has been a category leader since its inception in 2008. It has led the way with innovative safety features like clip-on safety nets (Keepers) to prevent falls, non-slip mats, an adjustable platform, and convenient foldability.

The Martha Stewart Kitchen Helper features a new design inspired by fine, custom kitchen cabinetry and comes in four trending color choices: creamy white, charcoal, taupe, and mint green. Details, such as the inset acrylic windows, two mesh Keepers, a non-slip mat, and a secure, adjustable platform for growing children, all support the mission of providing the safest way to elevate young children to countertop height promoting their feeling of independence as well as family togetherness. A comprehensive line of crafting furniture and art accessories for children and families, the Martha Stewart Crafting Kids’ Collection, as well as additional products, such as play tents and bedroom furniture, will be introduced in 2022. 

“This new launch combines the strength of the Martha Stewart brand in home, crafting and cooking with the focus on family and togetherness of our flagship product, the Kitchen Helper. In addition to bringing increased recognition to the product and the category, the success of the collaboration ultimately translates to helping children gain more agency in terms of learning, social emotional development, and connectedness,” states President of Guidecraft, Gary Bilezikian.

About Guidecraft

Guidecraft’s mission is to create objects of lasting importance that enrich the lives of children. For over 50 years, Guidecraft has designed holistic classroom and home-based environments and learning platforms for children of all ages. Guidecraft’s natural, open-ended toys unleash a child’s imagination through free, unstructured play. The home furniture lines focus on engaging children in artistic, literary, and dramatic play activities, while the preschool furniture collections straddle the needs of both teachers and parents to provide authentic, nature-inspired, and sensory choices in some uniquely beautiful ways.

 

For more information or to purchase the Martha Stewart Kitchen Helper, visit https://guidecraft.com/kitchen-helper-furniture/. The collection is also available at Wayfair.com and Amazon. MSRP starts at $199.95

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